The organizers of the World Team Championships, which will be staged in Paderborn/Germany from the 21st to the 27th of August, secured an unusual advertising deal. A co-operation with the shipping company Hartmann Internal will commit that 30 trucks, almost half of the company’s fleet of vehicles, are showing the official banner of the World Championship. 15 of them are used nationwide. The other half is covering the area around Paderborn in a 100 km radius. The motivation for this spectacular campaign is easily explained: “As a company we are obliged to make Paderborn attractive”, explained the CEO of the company Andreas Hartmann, a former active squash player himself.
Advertising on the highway!